Beverages

Samuel Adams Introduces 2 New IPAs

Rouser and Rider join the Rebel family, roll out in February

BOSTON -- Samuel Adams brewers added two new brews to the Rebel IPA family this week: Rebel Rouser Double IPA and Rebel Rider Session IPA. These two new brews are inspired by the West Coast hops found in Rebel IPA, a West Coast-style IPA released for the first time in 2014.

Samuel Adams Rebel IPA beer line

All brews in the Rebel IPA family are brewed to maximize the aromatics and flavors of the brewers’ favorite American hop varieties from the Pacific Northwest. In particular, these new brews follow Rebel IPA in emphasizing the fruity/juicy characteristics of the newer West Coast hop varieties like Amarillo and Simcoe, according to the company.

Samuel Adams Rebel Rouser is a Double IPA, a style brewed to showcase the hop character of West Coast hops at 85 IBUs and a higher alcohol content. Samuel Adams Rebel Rider is a Session IPA, a brew with intense hop flavors and aromas but with lower alcohol content and 45 IBUs for session drinking.

Rebel Rouser, at 8.4% ABV and 85 IBUs, is brewed with more than 5 pounds of hops per barrel and showcases bright hop flavors of pine, citrus, floral and spice. It is accented by a pale malt blend and a higher alcohol content to create a big, flavorful brew. To impart the bold, unapologetically hoppy notes characteristic of a Double IPA, several hop varieties were carefully chosen and added to the kettle including Bravo, Galaxy, Simcoe and Centennial.

At the other end of the IPA spectrum, Rebel Rider is a bold yet mellow Session IPA with all the hop character of a classic West Coast-style IPA but with a lighter body at 45 IBUs and 4.5% ABV.

"These two brews use some of my favorite West Coast hop varieties and both feature robust hop flavor and aroma without palate-scorching bitterness, said Seth Adams, brewer at the Samuel Adams. "All three Rebel beers--Rebel IPA, Rebel Rouser Double IPA and Rebel Rider Session IPA--use Cascade, Centennial and Simcoe hops as part of their recipe, which is a cool thread that ties all three brews together.”

Samuel Adams Rebel Rider Session IPA is currently available on draft and in 6-packs nationwide for a suggested retail price of $7.99-$9.99, and in 12-packs for a suggested retail price of $14.99-$17.99 (prices vary by market).

Samuel Adams Rebel Rouser Double IPA is currently available on draft and in 6-packs nationwide for a suggested retail price of $8.99-$10.00 (prices vary by market).

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners