PLANO, Texas -- Just in time for the holiday season, Schweppes is giving consumers more ginger taste with the introduction of the new Schweppes Dark Ginger Ale. Tapping into increasing demand for stronger flavors, Schweppes Dark Ginger Ale offers a bolder, darker and richer flavor experience while maintaining a traditional, refreshing ginger-ale taste.
"Ginger ale is a classic and favorite beverage during the holiday season, which makes it the perfect time to introduce the new Schweppes Dark Ginger Ale," said Scott Smith, brand manager, Schweppes. "Our goal is to give consumers more of what they already love by providing this refreshing option that taps into a growing flavor trend."
Schweppes Dark Ginger Ale is now available in 2-liter bottles at most major retailers in the Northeast United States, including New England (Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island), as well as in New Jersey, New York and select regions in Pennsylvania. Additional package offerings of Schweppes Dark Ginger Ale will be available in Spring 2016.
Dr Pepper Snapple Group, the Plano, Texas-based manufacturer of Schweppes, is a leading producer of flavored beverages in North America and the Caribbean. In addition to its flagship Dr Pepper and Snapple brands, the beverage maker's portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda.
Schweepes Dark ginger Ale Brand Spot from COUP D'ETAT on Vimeo.
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