This expansion of the Seattle's [image-nocss] Best Coffee brand into the RTD coffee category, along with the recent appointments of the brand's president, Michelle Gass, and vice president of franchise development, John Wuycheck, demonstrate the importance the brand plays in the growth of Starbucks Corp,
"We are well-positioned to continue the growth of Seattle's Best Coffee by broadening our overall portfolio and awareness in new channels, bringing new customers to the brand," said Gass. "By entering the growing ready-to-drink coffee category, Seattle's Best Coffee is able to meet the needs of more specialty coffee consumers looking for a high-quality, uncommonly smooth ready-to-drink coffee experience."
The new Seattle's Best Coffee Iced Latte drinks are inspired by the handcrafted versions of guest favorite lattes, available in the cafes. These beverages are available in Iced Latte, Iced Vanilla Latte and Iced Mocha flavors and have a suggested retail price of $1.49 for a single can and $4.99 for a four-pack. Consumers may purchase the coffees initially at major grocery, convenience and other retail stores in Arizona, California, Nevada, Oregon and Washington.
Seattle's Best Coffee has more than 550 specialty coffee cafes and kiosks in the United States and Canada including an expanding franchising program. Seattle's Best Coffee is also brewed at more than 15,000 foodservice locations, such as college campuses, restaurants, hotels, airlines and cruise lines. It offers more than 30 whole bean and ground coffees (including flavored, organic and Fair Trade Certified coffees), espresso beverages, signature hand-crafted JavaKula blended beverages, OvenSong bakery food and sandwiches and select merchandise. Seattle's Best Coffee is a featured brand within Starbucks Corp.
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