"It's awesome to see my new Diet Snapple Trop-A-Rocka has received such positive feedback," said Bret Michaels. "Growing up as a diabetic, diet drinks weren't always the best-tasting option. That's why it was [image-nocss] important to me to develop a flavor that doesn't sacrifice tasteit is taste bud tested and rocker approved."
"Bret has been a tremendous celebrity spokesperson for Snapple," said Larry D. Young, president and CEO of Dr Pepper Snapple. "Bret's charisma, combined with the great-tasting tea he created, made Diet Snapple Trop-A-Rocka a winner with consumers nationwide. We're very excited to extend the availability of this great product."
Bret's Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors with low calories.
"The incredibly positive response we continue to receive through our customer relations department and Snapple Facebook page demonstrates that Bret's Diet Snapple Trop-A-Rocka Tea is more than just a novelty," said Andrew Springate, senior vice president of marketing for Dr Pepper Snapple Group. "Snapple fans might have bought it the first time in support of Bret and the show, but the repeat purchases and constant feedback solidifies Bret's Diet Snapple Trop-A-Rocka Tea as a great tasting product."
In support of the additional production run of product, Snapple and Bret Michaels conducted a silent auction in support of the American Diabetes Association (ADA). The silent auction ran on the Snapple Facebook page, www.facebook.com/snapple, from August 18 through August 28. The items up for bid included an autographed customized guitar with the Diet Snapple Trop-A-Rocka Tea graphics; three autographed Bret Michaels straw cowboy hats; three autographed Bret Michaels "Custom Built" CDs; and three autographed Diet Snapple Trop-A-Rocka Tea bottles. All of the proceeds from the auction will be donated to the ADA on behalf of Bret Michaels.
Snapple, a brand of Plano, Texas-based Dr Pepper Snapple Group (DPS), is a leader in premium beverages. It develops, produces and markets a variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean.
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