SEATTLE -- Starbucks Coffee Co. said that in the two weeks since the national availability of Starbucks VIA Ready Brew and a four-day customer taste challenge in all U.S. and Canadian Starbucks stores, in response to customers' request upon tasting Starbucks VIA Ready Brew, the company will offer a decaffeinated option starting November 17 in all U.S. company-operated and licensed locations.
Beginning November 17, U.S. customers will have access to Starbucks Decaf Italian Roast. Starbucks VIA Ready Brew Decaf Italian Roast is made with the same high-quality arabica coffee [image-nocss] sourced from the world's finest coffee supply and is naturally decaffeinated. The arabica coffee used in the Decaf Italian is roasted according to the specific Starbucks Roast profile. It can be made by adding hot (or cold) water, which brews the coffee in an instant.
Starbucks VIA will also be seen at top events this month, offering an exclusive taste of the product. And now through November 10, customers who share their experiences with Starbucks through photos, videos and short stories online can also enter to win one of five Starbucks VIA Experience Contests. To see just how and where fans enjoy Starbucks VIA, visit Starbucks interactive coffee community at www.starbucksVIA.com. See highlights from the last two weeks on YouTube including highlights of customer submissions, the first week's television ads or the Starbucks VIA Coast to Coast Road Trip. Earlier this month, comedian Erin Foley and Starbucks official Tweeter Brad Nelson set out to taste Starbucks VIA with customers through a coast-to-coast Starbucks VIA Road Trip, hitting 14 states and Vancouver, Canada. Follow their coffee-fueled adventures and antics on the Starbucks VIA Road Trip webisode series at youtube.com/starbucks.
Starbucks VIA Ready Brew Decaf Italian Roast is pre-portioned into single-serve packets and is packaged in books of three or boxes of 12. The suggested retail price for the U.S. is $2.95 for a three-pack and $10.95 for a 12-pack, making a great cup of Starbucks coffee available for less than $1 a cup.
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