Starbucks Leans Heavily on Ready-to-Drink

Steve Holtz, Editor in Chief, CSP Daily News

Starbucks cold brew

SEATTLE -- Just months after launching an unsweetened, packaged cold-brew coffee at retail, Starbucks is adding a line extension, in addition to a handful of other new ready-to-drink products.

Here's a look at what's coming to store shelves soon ...

Cold brew

Starbucks cold brew

Starbucks' original cold-brew coffee rolled out in late 2016. This spring, the coffee giant is extending the line to the new Cocoa & Honey with Cream Starbucks Cold Brew. The coffee is rolling out to stores this week starting with the West Coast, Northeast, Southeast and Great Lakes regions. Unsweetened Starbucks Cold Brew will also be available in grocery, convenience and select Starbucks stores nationwide this summer.


Starbucks frappuccino

Seattle-based Starbucks has now added a Dulce de Leche Frappuccino coffee drink to its bottled lineup, "with a smooth blend of sweet caramelized milk and coffee," the company said.


Starbucks doubleshot

Starbucks is offering three new Doubleshot varieties for customers, including the new Cubano Starbucks Doubleshot Espresso inspired by Cuban-style coffee. Espresso & Salted Caramel Cream and Caramel Starbucks Doubleshot Coffee & Protein are other new additions to the Doubleshot family.

Meanwhile, Starbucks is also bringing its iced coffee to store shelves in new multiserve bottles. The 48-ounce bottles will be available in Blonde Roast, for those who prefer a light and mellow flavor, and Dark Roast for a bold and robust coffee experience.