Crafted to replicate the appearance of the synthetic blood beverage preferred by the undead in the series, the real-life drink will also be called Tru Blood.[image-nocss]
"From its first season, fans have been enamored with the show and have expressed a keen interest in the Tru Blood beverage," James Costos, vice president of licensing and retail at HBO, told the newspaper. "We're extremely excited to be able to bring this original drink to life."
Allan Ball, creator and executive producer of the series, announced the launch of the bottles at the San Diego Comic-Con convention.
The beverage is expected to hit store shelves this fall, said the report. Until then, it can be pre-ordered at www.HBO.com/store.
Andclick here for the beverage's website.
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