Under this distribution and promotional relationship, four great-tasting flavors of Skinny Water will be available at approximately 135 stores in the Indianapolis market.
To launch this new relationship, Skinny Nutritional and Village Pantry retailers held a "Zero Dollars Gas Giveaway" on September 1, 2010, [image-nocss] at a Village Pantry location in Fishers, Ind.
Village Pantry and Skinny Nutritional gave away gasoline and bottles of Skinny Water to all drivers for an hour. Skinny Nutritional ceremoniously changed the station signage, which is close to $3.00 a gallon, to $0.00 for regular grade of gasoline for this introductory launch event of the Zero-Calorie, Zero Sugar, Zero Sodium, Zero Guilt Skinny Water.
The Skinny Water lineup features nine flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Antioxidant), Orange Cranberry Tangerine (Wake Up) and part of its 'Sport' line: Blue Raspberry (Fit), Pink Berry Citrus (Lean), Goji Black Cherry (Shape) and Kiwi Lime (Active).
Every bottle of Skinny Water has key electrolytes, antioxidants and vitamins and has zero calories, sugar and sodium and no preservatives, with all natural colors and flavors.
Skinny Nutritional is headquartered in Bala Cynwyd, Pa.
Indianapolis-based Village Pantry is a subsidiary of VPS Store Group, which aoperates 382 convenience stores in the Southeast and Midwest under the names Village Pantry, Scotchman, Young's Li'l Cricket Convenience Stores and Next Door Stores, as well as two truckstops: Wilmington Auto/Truck Stop and Derrick Truck Stop.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.