IRVINE, Calif. -- West Coast Chill Pure Energy packaged in what the company said is the world's first self-chilling beverage can goes on sale to the public on August 6.
The public is invited to attend this event at the Chevron Carwash & Food Mart located in Pasadena, followed by the Malibu Canyon Shell and the Mac Chevron located in Calabasas on August 8.
The initial launch events will include live demonstrations on how to activate the can, promotional giveaways, shave ice snow cones with West Coast Chill and Savolt Motorsports cars sponsored by West Coast Chill.
West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine, is naturally sweetened, naturally flavored, fortified with vitamins and herbs.
Consumers can consume a cold beverage without the use of ice and refrigeration. This beverage features Microcool technology, developed, patented and licensed by Joseph Co. International, which is eco-friendly using CO2 reclaimed from the atmosphere and activated carbon ascertained from a renewable vegetable source. An activation button on the can allows the beverage to drop 30 degrees within minutes. The Chill Can does not require any energy and eliminates the need for any refrigeration.
"The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink," said Joseph Co. International CEO Mitchell J. Joseph.
Part of West Coast Chill Inc.'s "greening efforts" will include recycle bins specially made to recapture the cans for reuse in an effort to reduce their carbon footprint.
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