Beverage category news for the convenience store retail industry.

And Mac's Labatt ad suggests leaving St. Nick a beer instead of milk and cookies

LAS VEGAS -- Taking a page in name only from the 2003 movie Bad Santa , a Las Vegas-based gas station and car wash company is hosting a visit from a "Terrible" Santa to help open its newest location. Santa will officially open the new Terrible Herbst Inc. location on December 19. Located in...

BeBevCo extends Koma Unwind brand, announces new distributor program

MOORESVILLE, N.C. -- Bebida Beverage Co. (BeBevCo) said that it has expanded it Koma Unwind coffee drink product line to include a relaxation beverage. Koma Unwind Coffee is the first coffee formulated to help consumers relax rather than pump them up, the company said. Koma Coffee Unwind is gearing...

Gatorade to get facelift; tap water takes a hit

NEW YORK -- Two packaged beverage categories are poised for a comeback in 2010 as major manufacturers lean on innovation and recent news findings. PepsiCo's Gatorade is looking to innovate itself out of a sales slump and will spend some $30 million on product and packaging development to do so,...

Circle K customers throughout Southern California will soon be able to purchase eight new products.
Will continue carrying drink maker's products; pricing dispute settled.
Now available at Mac's in Ontario, 7-Eleven from Ontario to B.C.
Lifeway Foods announces expanded distribution to include 7-Eleven
Dos Equis is revealing the import brand's most interesting "Game within the Game" January through March 2010.
Move not tied to recent events, company says
Launch contest for Ultimate Fighting Championship weekend-for-two prize package