Beverage category news for the convenience store retail industry.

Gatorade expected to roll out "before, during and after" beverages aimed at athletes

CHICAGO -- Gatorade is looking to pump up sales with a new line of drinks targeting hard-core athletes, reported Crain's Chicago Business . The launch is expected to involve new drinks dubbed "Prime," "Perform" and "Recover," formulated to be consumed before, during and after athletic activity,...

Grass Roots Beverage continues its Florida expansion

BOCA RATON, Fla. -- DNA Beverage Corp., maker of DNA Energy Drink and DNA Beef Jerky, said that its wholly owned distribution company, Grass Roots Beverage Corp., has added VPX/Redline to its portfolio of food, beverage and supplement companies. Initially, it will distribute the ready-to-drink (RTD...

Sold in packs of 18 bottles, these energy shots can be used by convenience store owners as counter displays and to spur impulse purchases.

BENTONVILLE, Ark. -- As part of the ongoing Sam's Club commitment to help independent convenience store owners navigate through tough times and still make a profit, the company now provides the new Red Bull Energy Shot in its retail locations. Sold in packs of 18 bottles, these energy shots can be...

Relaxation beverage company forges distribution deal with retailer
Seven & i holds global launch of two Yosemite Road varietals
Initial focus aimed at more than 800 stores
New markets, stores add to existing strategic marketing,distribution
Most food and beverage categories see increases in second quarter: NPD
A Facebook fan helped name the latest red Froster flavor from Mac's Convenience Stores through a contest aimed at 13- to 21-year-olds.
Renegotiated campaign will run Oct. 29-31