Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Heineken Lifts the Holiday

Heineken USA Inc. has announced this year's "Celebrate Together" holiday program scheduled to hit retail outlets beginning Nov. 1.

Beverages

Energy-Drink Sales Trend

Energy drink volume growth slowed in 2012, but remained in double digits.

Cool Mountain Leveraging Craft Beer Cache; Soda brand debuts "mix-n-match" four-packs

First Lady Asks Everyone to 'Drink Up' With More Water; Bottled water brands, health, beverage organizations join Mrs. Obama for new effort

Linebacker Willis Joins Team Rockin' Refuel; Will be featured in milk-based protein beverage's national advertising campaign

Products

Heineken USA's variety pack designed to be "all-in-one" cross-category fiesta solution

Mac's Makes a Promise; Will build 27 new stores in Ontario … if they are permitted to sell beer, wine, spirits

Strong Labor Day for Beverages; Survey respondents expect sales to be up 3.1% year-to-year for 3Q

Bud Light Kicks Off Fan-Centric NFL Campaign; Sponsorship includes new ads, team-logo packaging

Jones Soda Unveils Limited-Edition Halloween Cans; Available in Candy Corn, Red Licorice, Caramel Apple, Blood Orange

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