SEATTLE -- Jones Soda Co., a player in the premium-soda category known for innovative branding and marketing, is collaborating with 7-Eleven Inc. to promote new flavor varieties for the convenience-store chain’s signature Slurpee and Big Gulp drinks.
Jones Soda has introduced the FuFu Berry Cane Sugar Slurpee and Green Apple Big Gulp at approximately 400 7-Eleven locations in the Pacific Northwest.
Also, packaged 7-Select Premium Sodas Crafted by Jones, including the 7-Eleven Sour Patch Kids Watermelon flavor, will be promoted at participating national locations with a summerlong two-for-$2.22 offer.
“We continue to be excited by our fans’ response to our programs with 7-Eleven,” said Jennifer Cue, CEO of Jones Soda Co. “And we look forward to a successful summer campaign together.”
The new Slurpee drinks will be available through the summer and will be supported by a billboard campaign in the Seattle area featuring the tagline, “What The FuFu?!”
“With the success of our 7-Select premium bottled drinks and newest Slurpee flavors by Jones Soda, we are delighted to provide another exclusive flavor to 7-Eleven customers in the Pacific Northwest,” said Rusty Smith, 7-Eleven's director of proprietary beverages. “We know FuFu Berry will be a hit among Slurpee fans.”
Irving, Texas-based 7-Eleven is the largest convenience-store chain in North America with more than 10,500 stores in 34 states and Canada.