DALLAS --7-Eleven Inc. is kicking off Slurpee season on April 11 with BYO Cup Day. It is inviting customers to bring their own cups or containers that can be used as cups to their participating neighborhood 7-Eleven store between 11:00 a.m. and 7:00 p.m., and fill it with their favorite Slurpee flavor.
The cost to fill the Slurpee "cup" of choice, regardless of size, is $1.49, the average cost of a medium Slurpee drink. The cup, though, must fit upright through an in-store display with a 10-inch-diameter hole.
"Sorry, trash cans and inflatable swimming pools are not eligible," the retailer said.
"Slurpee is all about having fun, and what better way to celebrate warmer weather than by filling your favorite cup with your favorite beverage?", said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "From sand buckets to trophies, customers can unleash their creativity by bringing in their choice of a unique, fun Slurpee cup."
This is the first time BYO Cup Day has been held in the United States, although 7-Eleven stores in Australia, Canada the Philippines and Malaysia have held BYO Cup Days in the past.
Slurpee drinks purchased during BYO Cup Day will count as a punch on 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased through the 7-Eleven mobile app. The program includes 7-Eleven coffee and its other hot beverages, plus Big Gulp, Slurpee and Chillers drinks.
If a customer already has six digital punches on their rewards card, they can redeem their free 7th drink at BYO Cup Day.
Dallas-based 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven convenience stores in North America. Globally, there are more than 55,400 7-Eleven c-stores in 16 countries. During 2013, 7-Eleven c-stores generated total worldwide sales close to $84.5 billion.
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