DALLAS -- Convenience-store retailer 7-Eleven Inc. is holding 7Rewards Free Coffee Week, running from October 12, through October 18. It includes a free any-size hot beverage every day through the 7-Eleven app.
During the promotion, no purchase is necessary for customers to receive a free fresh-brewed cup of coffee, cappuccino, latte or hot chocolate every day for one week using the 7-Eleven app at participating 7-Eleven convenience stores.
Any customer who is a 7Rewards member can receive their daily free cup by scanning the 7-Eleven mobile app on their smartphone when checking out. The free offer will appear automatically as a coupon each day in the “Scan & Save” section of the app during the promotion period. Each free cup will still count as a punch in the 7Rewards ongoing “Buy Six Cups, Get the Seventh Cup Free” offer.
“Just like free Slurpee drinks on 7-Eleven Day, Free Coffee Week gives us another chance to thank our loyal customers,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “And 7-Eleven coffee customers are some of our most loyal, many stopping in every single morning for a hot, fresh-brewed cup.”
In September, 7-Eleven introduced its new “Stay Hot” cup, which keeps coffee hot longer without requiring a sleeve to hold it. The recyclable Stay Hot cups launched nationally with a new design and skylines of major U.S. cities. The extra-large Stay Hot cup will be sold at an introductory value price.
The company also launched a brew-at-home option with single-serve brew cups in three popular 7-Eleven coffee blends. Sold exclusively at participating 7-Eleven stores, the single-serve brew cups are available in two package sizes--an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7-Eleven's most popular blends: Exclusive Blend, 100% Colombian and Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice.
Dallas-based 7-Eleven operates, franchises or licenses nearly 10,600 7-Eleven convenience stores in North America. Globally, there are more than 57,200 7-Eleven c-stores in 16 countries.
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