VANCOUVER, B.C. -- 7-Eleven Canada has partnered with British Columbia’s Informed Dining program, which provides in-store access to information about calorie, sodium and 12 other key nutrients for prepared foods and beverages. The program will roll out at the chain's 600 convenience stores this fall.
“Being awarded the Informed Dining designation from the [British Columbia] Ministry of Health is a great honor for 7-Eleven Canada, and it’s a first for our convenience industry,” said Doug Rosencrans, general manager and vice president of 7-Eleven Canada. “The program helps us to build healthier communities and trusting relationships with our customers.”
Informed Dining is a continuation of 7-Eleven Canada’s nutrition transparency program. In fall 2016, 7-Eleven began voluntarily posting calorie labels nationwide on nonpackaged foods and beverages—one of the first quick-service foodservice operations in Canada to do so. In 2015, 7-Eleven Canada rolled out its Better Choices healthier options program, which expanded its assortment of healthier products and provided customers nutrient data for nonpackaged foods and beverages.
“As a founding stakeholder of Informed Dining, Restaurants Canada is pleased to welcome our national member 7-Eleven Canada to the program,” said Mark von Schellwitz, vice president of Western Canada, Restaurants Canada. “7-Eleven’s pivot from traditional convenience store to a robust foodservice provider illuminates the rapid change in the restaurant industry. Their leadership to participate in Informed Dining ensures their customers have access to nutrition information for the entire range of food and beverages they offer."
Headquartered in Irving, Texas, 7-Eleven operates, franchises and licenses more than 60,000 7-Eleven stores in 17 countries, including 10,700 in North America. 7-Eleven now ranks 11th in foodservice sales in Canada, and claims the No. 1 spot on CSP’s 2017 Top 202 list of convenience stores.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.