CAROL STREAM, Ill. -- Custom foodservice-equipment manufacturer A.J. Antunes & Co. has announced a corporate rebranding and has changed its name to Antunes. The name still honors the founder, Augie J. Antunes, while elevating the company’s family values and vision and positioning it for strategic growth, the company said.
“For more than 60 years, our company has built a reputation for innovative products, industry-leading expertise and trusted, personal service,” said Glenn Bullock, CEO of Antunes, Carol Stream, Ill. “As we look ahead to the next 60 years and beyond, we’ve taken a moment to step back and reflect on who we are and what we do—and that’s why we’ve decided to refresh and clarify our brand identity going forward.”
As part of the rebranding efforts, the company’s branding structure has been simplified. Antunes is eliminating the names of its longtime sub-brands, Roundup and Vizion, and these products will now be grouped into cooking solutions and filtration solutions categories, respectively.
Along with the name change, Antunes has also unveiled a new logo and tagline. To better reflect the company’s ongoing commitment to reliability and quality, the tagline has been changed to “Expect Success”—reminding customers and prospects that with Antunes in their corner, they can expect success, the company said.
“The name and logo may look different, but our promise remains the same: to drive success for every customer, first by listening, then by delivering on our steadfast commitment to excellence,” said Jane Antunes Bullock, vice president of administration with Antunes. “Because at Antunes, we don’t just solve problems; we create solutions.”
Antunes will display its new brand at the National Restaurant Association Show (NRA), held May 21-24 in Chicago.
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