Bolla Market Rolls Out Organic, Fair Trade, Bird-Friendly Coffee

Also celebrating reopening of locations affected by Hurricane Sandy

Harry Singh

BROOKLYN, N.Y. -- Leading local politicians, Fair Trade USA and Santa Claus will join the Bolla Market chain of New York City-area convenience stores, at two events in Brooklyn and on Long Island to announce the company's switch to offering only top-quality, artisanal specialty coffee certified to organic, Fair Trade and the Smithsonian Migratory Bird Center's bird-friendly shade grown standards for all its coffee offerings.

In doing so, the company will become one of the largest, if not the only, c-store chains to offer only organic-, Fair Trade- and bird-friendly-certified coffee in the United States, it said.

The events will also celebrate the reopening of all 21 Bolla Market locations ranging from Brooklyn to Riverhead on Long Island as well as in Staten Island after Hurricane Sandy.

Santa Claus will be offering free 12-ounce cups of the coffee for customers at the Brooklyn Bolla Market location on Dec. 11 and Garden City Bolla Market location on Dec. 18, from 8:30 a.m. to 2:00 p.m.

The coffee is also available for purchase in bag form.

In Brooklyn, U.S. Representative. Nydia Velazquez (D-N.Y.), Brooklyn borough president Marty Markowitz and Fair Trade USA vice president of certification Chisara Ehiemere will join Bolla Market CEO Harry Singh.

In Garden City, on Long Island, Nassau County executive Edward Mangano and Hempstead town supervisor Kate Murray will join Singh.

Garden City, N.Y.-based Bolla Oil operates approximately 80 locations in the state of New York under brands including Mobil and Sunoco APlus.