ANKENY, Iowa -- Convenience-store retailer Casey's General Stores has unveiled a new marketing push, backed by a message around freshness. Long known for its signature pizza program, the Ankeny, Iowa-based chain is using a lineup of new TV ads to tout the quality of its other menu offerings as well, including a range of hot and cold sandwiches.
Click through to take a look at Casey's food-focused "Fresh Campaign" ...
The first TV spot speaks to uninitiated Casey's customers, who may be surprised that a gas station sells high-quality pizza. "We're not a gas station," the company says in this ad. "We're the best-tasting, freshest-baked pizza restaurant in the world—that happens to sell gas too."
A sandwich-centric spot is all about Casey's variety of hot and cold sandwiches: "At Casey's, we give you more awesomely delicious, fresh-made sandwich choices than anyone."
The freshness message extends to Casey's hand-prepped pizza dough: "It's not frozen, shrink-wrapped and trucked in from some factory in New Jersey. That would be a travesty."
One of Casey's most popular menu items is its Taco Pizza, described in this ad as featuring "fresh, vine-picked tomatoes; perfectly seasoned, mouthwatering beef; [and] crisp garden-fresh iceberg lettuce," in an effort to highlight quality for a customer favorite.
Candy sprinkles are "lovingly spread on Casey's fresh-made doughnuts every morning before you wake up," this ad says. It hints at how the chain's foodservice program pays attention to detail in order to delight the customer.
The aim of this ad for Casey's Breaded Pork Sandwich is twofold: to appeal directly to the heartier appetite of the male customer ("Hearty, meaty, manly-man, top-of-the-food-chain stuff!") and to underscore the homestyle positioning of its preparation ("Breaded the way your grandma would approve.").
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