SOUTH BURLINGTON, Vt.-- Champlain Farms, a Vermont-based convenience and gasoline retailer, has forged a partnership with Quiznos, one of the nation's leading quick-service restaurant (QSR) chains and pioneer of the toasted sandwich, to open Quiznos restaurants inside Champlain Farms' 40 locations.
The partnership is a significant milestone in Quiznos' convenience store growth strategy and demonstrates a continued commitment to partner with strong, regional c-store operators, the sandwich purveyor said.
The new Quiznos restaurants will be in Champlain Farms locations throughout Vermont, situated in highly frequented locations such as colleges and universities, interstate exits and tourism destinations. The initial launch will include 10 locations, the first of which is set to open next month. Plans call for further expansion to all 40 Champlain Farms stores.
The locations will feature a menu tailored for the c-store customer and the retailer, including Quiznos' signature toasted favorites and hot breakfast items prepared and packaged to eat on the go. Quiznos' convenience menu was developed based on consumer and partner feedback, allowing Quiznos and its convenience partners to be relevant to customers throughout all dayparts, it said.
"The Quiznos brand and distinctive, flavorful menu was a perfect fit for our foodservice needs," said Dave Simendinger, president of Champlain Farms. "We are proud of our commitment to quality and sought a strong quick-service partner to complement our strong convenience stores. We know Champlain Farms customers will be attracted by Quiznos' brand recognition and appetizing menu."
The partnership between Quiznos and Champlain Farms is the most recent in a series of successful partnerships and store openings in Quiznos' c-store development strategy. Through its convenience development initiative, Quiznos has opened more than 200 c-store locations in 2011 and established partnerships with convenience industry leaders, including HESS, Mapco, Champlain Farms and others.
"As a locally owned company, Champlain Farms brings unparalleled insight into the region and the local convenience customer. This local expertise, combined with exceptional operations, made Champlain Farms the ideal partner to extend our convenience store offering and best meet regional needs in the northeast," said Shultz Hartgrove, senior vice president of convenience and nontraditional development for Denver-based Quiznos.
South Burlington, Vt.-based Champlain Farms, founded in 1992 is a locally owned and operated chain of c-stores located throughout Vermont. Champlain Farms are strategically placed near colleges/universities, tourism destinations and freeway exits.
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