"Chester's is a welcomed addition to the Star-24 Convenience Store," said Othman Al Jafari, owner of the Star-24 Convenience Store. "The marketing and operations support that Chester's provides will be a tremendous [image-nocss] asset as we bring the folks in Northern Mississippi this great tasting fried chicken."
A ribbon-cutting ceremony took place in honor of the grand opening. Chester the Chicken made a special appearance at the opening to assist in the festivities and take pictures with local fans and employees.
The Star-24 location is now offering Chester's signature menu options including fried bone-in chicken, chicken tenders, potato wedges and biscuits for breakfast, lunch or dinner. The newest Chester's location will offer both dine-in and carryout options, as well.
"Chester's is thrilled to have a second location opening in Olive Branch," said James Venable, director of store operations at Chester's. "Everyone at the Star-24 Convenience Store has been great to work with, and I am sure their location will do well with the addition of the new Chester's."
Chester's is a leader of quick-serve restaurant (QSR) concepts with more than 1,500 Chester Fried licensed and Chester's franchised locations. Along with its products, Chester's also offers flexible size and store layout options, training and support. Chester's uses only chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.