Foodservice

Chick Is Treat

Fill-Ups Food Store opens Chester's on Halloween

CRESTVIEW, Fla. -- Fill-Ups Convenience Store in Crestview, Fla., is home to the newest Chester's restaurant in Florida, said Chester's International, a leading fried chicken foodservice offering in the c-store category. In addition to the new Crestview location, Fill-Ups also operates a Chester's in another one of their locations in Panama City. This opening marks the second of three Chester's set to open inside Fill-Ups Food Stores in the near future.

John Osburn, president of Crestview-based Fill-Ups Food Stores, said, "The power of the Chester's brand will be a tremendous [image-nocss] tool" to bring in and to serve customers.

The Crestview Chester's celebrated its grand opening on Halloween, with a ribbon-cutting ceremony. Chester the Chicken was on hand to help with the ceremony and to pose for grand opening photos with customers and employees. Chester did not wear a costume, however.

The Fill-Ups location will serve breakfast, lunch and dinner offering Chester's signature menu options including Chester's fried bone-in chicken, chicken tenders, potato wedges and biscuits. The newest Chester's will also offer both dine-in and carryout options.

In mid-October, Birmingham, Ala.-based Chester's International also announced the opening of a Chester's restaurant in the town of Rock Cave, W.Va., at the Rock Cave IGA grocery store. Previous to the grand opening, the citizens of Rock Cave had to travel 12 miles to the nearest restaurant.

"This area has grown considerably in the past few years, and we believe that Chester's was just what the area needed," said Jo Ann Hawkins, owner and Operator of the Rock Cave IGA.

The grand opening for this location was held on October 24. Chester the Chicken made a surprise appearance, and the Rock Cave Chamber of Commerce was on hand to celebrate the event.

The location will also offer the company's signature menu options.

Chester's International is an emerging leader of quick-serve restaurant (QSR) concepts with more than 1,500 Chester Fried licensed and Chester's franchised locations. Along with its products, Chester's offers flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.

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