Coupon use at restaurants is growing, and offering meal discounts or free items are two of the best ways [image-nocss] to attract new customers, A Closer Look said; 54% redeemed both dine-in and takeout coupons recently, and nearly one-third of respondents admitted to using coupons more during the second half of 2008 compared to the first half of the year.
Despite the tough economy, the survey shows consumers are still trying new restaurants. From September to November 2008, nearly three-quarters of respondents said they tried one to three new restaurants; 17% tried a new restaurant four times or more during that period, averaging more than once a month; and 9% admitted they frequented their favorite restaurants instead of venturing out to a new one.
A recommendation from a friend is the primary reason consumers try a new restaurant (36%), but the survey showed a coupon or incentive runs a close second (30%).
Location is a key factor for 18% of respondents, menu selection motivates 11% and a reputation for being family-friendly is most important to 5% of respondents.
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