To begin, "Runners" can initiate a group order on www.DunkinRun.com through their computer or mobile device, or via an iPhone application available for free download at the iTunes online store. Immediately, interactive alerts are sent to the Runner's list of friends or co-workers, telling [image-nocss] them when a trip to Dunkin' Donuts is planned along with a personal message inviting them to place an order online. Invitees can view the Dunkin' Donuts menu to place their order, and registered users can select from their own personal list of favorites or previous orders.
All Dunkin' Donuts core foods and beverages are presented using interactive product images.
All of the orders are integrated onto a single page/screen that the Runner either prints or uses his or her iPhone or mobile device to bring to any Dunkin' Donuts store. Dunkin' Donuts crew members will use this checklist to fulfill orders quickly and ensure order accuracy. The Runner can also use this page as a checklist to ensure that everyone in the group gets what he or she ordered.
Dunkin' Run was a joint collaboration between Dunkin' Donuts and its advertising and digital agencies of record, Hill Holliday and Studiocom, respectively.
Thomas Spicer, managing director of Studiocom, said, "We created a platform that simplifies and expands upon existing consumer behaviors, making it easier and more convenient for groups to interact and order, whether they are at home, work or on the go."
Dunkin' Donuts is a major quick-serve restaurant offering coffee and baked goods. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Inc.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.