DINUBA, Calif. -- El Monterey, a brand of Dinuba, Calif.-based Ruiz Foods Inc., has announced a partnership with Stewart-Haas Racing. El Monterey, a leading frozen Mexican food brand in the United States, will adorn Tony Stewart's No. 14 Chevrolet Impala as an associate sponsor on a portion of the lower-area quarterpanel for the entire 2011 Sprint Cup race series.
"With a strong national fan base that is growing once again, NASCAR is the ideal platform for our El Monterey brand to extend its reach to the consumer," said Bryce Ruiz, president and CEO of Ruiz Foods.
Ruiz [image-nocss] Foods' popular frozen snack brand, Tornados, is the primary sponsor of Ryan Newman's No. 39 Chevrolet Impala for five Sprint Cup races in 2011. Tornados' NASCAR sponsorship began in 2010.
El Monterey offers a wide variety of frozen Mexican snacks to include taquitos, burritos, quesadillas, mini chimis, tamales and more.
Beginning April 1, 2011, El Monterey and Tony Stewart will partner for a retail and foodservice on-pack promotion involving integrated media outlets to include Facebook, in-store promotion and freestanding inserts distributed nationally.
Stewart-Haas Racing is the NASCAR Sprint Cup Series team co-owned by two-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation. The team fields two entries in the elite Sprint Cup Series--the No. 14 Office Depot/Mobil 1 Chevrolet Impala for Stewart and the No. 39 Tornados Chevrolet Impala for 2008 Daytona 500 winner Ryan Newman. Based in Kannapolis, N.C., Stewart-Haas Racing operates out of a 140,000-square-foot facility with more than 150 employees.
Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, Calif. It produces authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial and foodservice.
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