GRAPEVINE, Texas -- Spread the word! During a special Which Wich Spreading Party at Winsight’s FARE Conference, held at the Gaylord Texan Resort near Dallas, more than 750 attendees broke the record of most peanut butter and jelly sandwiches made in one hour. (See video below.) The official count—verified by Guinness World Records—of 39,303 PB&J sandwiches bested the previous record of 37,558 achieved by King David Schools in South Africa on May 12.
The Spreading Party event supported Project PB&J, an initiative of the Which Wich Cares Foundation, launched in 2014. Every sandwich was immediately wrapped, packaged and donated to 14 Dallas-area food banks, veterans’ organizations and schools with the help of the Folds of Honor Foundation.
“We believe that the simple peanut butter and jelly sandwich can make the world a better place,” said Jeff Sinelli, founder, CEO and chief vibe officer of Which Wich, who was one of the sandwich makers in attendance. “Peanut butter, jelly and bread come together to mean so much more. For the organizations we give to, and the people they help, peanut butter and jelly sandwiches can be a reminder of home during a hard time and a meal for an empty belly.”
“The tremendous support and sense of giving and community displayed by the foodservice industry and our sponsors is what made this event possible,” said David Jobe, chief customer officer of Winsight Events. “The Spreading Party is a source of immense pride and the epitome of what makes the FARE Conference and its attendees so amazing. We are extremely humbled to be able to bring these passionate professionals together to help build relationships while supporting incredible initiatives.”
The Spreading Party would not have been possible without the partnership and support in materials, staffing and logistics of the event’s sponsors: Alpha Baking Co. Inc., Flowers Foods, Georgia-Pacific Professional, The J.M. Smucker Co., Sweet Street Desserts, Sysco Corp., Tradex Foods and Which Wich. Others who helped contribute to achieving the world record include the Gaylord Texan Resort, the Grapevine Convention and Visitor’s Bureau and numerous guests and helpers.
Sinelli founded Which Wich Superior Sandwiches in Dallas in 2003. The national sandwich franchise chain is best known for its customizable sandwiches, ordering system and personalized sandwich bag. It has 400 locations open or in development in 39 states and 10 countries.
Oakbrook Terrace, Ill.-based Winsight LLC is a business-to-business media and information services company specializing in the convenience store, restaurant and noncommercial foodservice industries. It has a media portfolio including CSP, Convenience Store Products, Restaurant Business and FoodService Director magazines, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, as well as video products, mobile and tablet apps, custom marketing solutions and the convenience-store retailer intelligence tool CSPedia. The events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic Inc., a food-industry research firm.
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