MIDDLETON, Wis. -- Food Concepts Inc. has rolled out a new line of bakery merchandising solutions leveraging LED technology. The LED light panels help to maximize the photo image appeal of the items in the case, according to the company.
“We are thrilled to bring this new market innovation to the c-store industry,” said Tom Bush, president of Food Concepts. “This new series of bakery display cases utilizes LED technology integrated into a back panel that fills the entire fixture with brilliant light—showcasing the bakery offering and attracting customers by making the products the centerpiece.”
The bakery case models are customizable with different sizes and features, such as graphic headers and flavor tag options. Retailers can select the LED back-light panels as a premium option. Food Concept’s solutions include a Floor Standing Bakery Case, a Euro-style design; a Wide Counter Top Bakery Case, built for medium- to high-volume stores; and a Narrow Counter Top Bakery Case, aimed at driving impulse sales in small spaces.
“Our goal is to continue to advance the c-store retail experience while building c-store retailer brands with innovative merchandising solutions that leverage the latest technologies,” said Brad Duesler, founder and CEO of Food Concepts. “This latest evolution of our bakery display cases reflects this approach, and we are excited for progressive c-store retailers to begin adopting our LED displays to differentiate their foodservice offerings.
Middleton, Wis.-based Food Concepts is an equipment wholesaler and fulfillment services provider that has created thousands of brands and designs and manufactures branded merchandising solutions for clients in the foodservice and convenience-store industries.
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