CHICAGO -- Although consumers’ dining preferences might vary generationally, there’s one force that is shaping everyone regardless of age: the passage of time. As consumers turn over one milestone after the other, what they need from retail foodservice is also evolving, according to Technomic’s 2018 Generational Consumer Trend Report.
“It’s interesting to see where generations align and where there are stark differences,” said Anne Mills, senior manager of consumer insights for Technomic, Chicago. “Across all ages, consumers are more willing to pay a higher price for items described as fresh, scratch-made and real. In terms of differences, millennials are choosier parents than other generations have been and want all-natural, organic foods for themselves as well as their kids. In older generations such as baby boomers, on the other hand, we are seeing a very slight decline in foodservice visits but interest in prepared foods, opening up opportunities for grocery and convenience stores.”
Check out how these changes are forging the future of c-store foodservice.