CLEARWATER, Fla. --GSP, a leading provider of retail services, said that its design work for Kangaroo Express's Hot from the Oven campaign and Café Fresh foodservice branding campaign both won 2014 American Graphic Design Awards.
The American Graphic Design Awards, in its fifth decade of competition and sponsored by Graphic Design USA magazine, recognizes well-designed work across all media with over 8,000 entries, including print, packaging, point-of-purchase (POP), Internet and interactive graphics.
GSP's Design Services team designed and produced the 2014 Kangaroo Express Hot from the Oven campaign theme and graphics to launch and brand the convenience store retailer's new hot food offerings that range from breakfast pouches to pizza to sweet treats. It designed the POP graphics with bold copy and large food images to create a big impact and improve visibility inside and out. It designed the packaging to market the idea, it styled and shot while the food photography to entice the customer to try this new food offering.
Café Fresh is GSP's foodservice brand concept that it designed and developed as a marketing tool to help provide retail customers with design direction, ideas and inspiration for branding new food initiatives. The Café Fresh brand has been implemented in various mediums as part of an ongoing integrated campaign that highlights ways retailers can enhance their foodservice, fountain and coffee brands with fixtures and menu boards, food photography and innovative POP solutions to drive traffic and in-store sales.
"We are excited to win these design awards--and proud to have our retail partner's campaign recognized. The Hot from the Oven campaign effectively communicates that the fresh hot foods are perfect for on the go, which was the ultimate goal," said Steven Cohen, Clearwater, Fla.-based GSP's vice president of design services. "We are also pleased to win an award for our Café Fresh campaign that provides impactful foodservice branding and in-store marketing ideas, and inspiration for our many clients."
GSP's Design Services team delivers a variety of services: graphic design, foodservice design, copywriting, logo and brand development, store reimaging and food photography.
GSP provides retail branding and marketing services with a focus on site-specific execution to help transform growth strategies into store-level success.
As of Sept. 29, 2014, The Pantry, Cary, N.C., operated 1,518 stores in 13 states under select banners, including its primary operating banner, Kangaroo Express.
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