Foodservice

Hot Pockets Goes Bite-Size

Brand introduces snack bites, breakfast bites

SOLON, Ohio -- Hot Pockets brand sandwiches are now offering bite-sized options with the introduction of Hot Pockets Snack Bites and Hot Pockets Breakfast Bites.

Hot Pockets (CSP Daily News / Convenience Stores / Gas Stations)

Hot Pockets Snack Bites come in four varieties: Pepperoni Pizza; Hickory Ham & Cheddar; Four Cheese Pizza, with parmesan, cheddar, reduced-fat Provolone and mozzarella cheeses; and Cheesy Beef Nacho.

Hot Pockets Breakfast Bites come in three varieties: Bacon, Egg & Cheese; Ham, Egg & Cheese; and Sausage, Egg & Cheese.

Each of the seven varieties has no artificial flavors and provide up to seven grams of protein per four-ounce serving.

“Today’s millennials aren’t sitting down to a traditional three meals a day, so the lines have become blurry between meals and snacking,” said Christopher Brody, marketing manager for Hot Pockets. “Our new Hot Pockets Snack Bites and Breakfast Bites offer our fans a bite-sized snack version of the hunger curbing power of Hot Pockets.”

Hot Pockets Snack Bites and Breakfast Bites are currently available at all Walmart stores and will be available at all participating retailers nationwide in June. The suggested retail price (SRP) is $5 for two nine-ounce packs and $5.49 for a 24-ounce pack.

The products were developed at the company’s Product Technology Center (PTC) research and development facility in Solon, Ohio.

The Hot Pockets brand has been around for 30 years; Nestle acquired the brand in 2002. Nestlé USA brands also include Nestlé Toll House, Nestlé Nesquik, Nestlé Coffee-Mate, Stouffer's, Lean Cuisine, Lean Pockets Brand Sandwiches, Nescafé, Buitoni, Skinny Cow, Dreyer's/Edy's Nestlé Crunch, Nestlé Butterfinger, Wonka, Digiorno and Tombstone. Glendale, Calif.-based Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé SA in Vevey, Switzerland—the world's largest food company with a commitment to Nutrition, Health & Wellness—with 2013 sales of $99 billion.

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