The food debut follows Jamba's successful winter launch of oatmeal made with steel-cut organic oats and is part of the chain's broader strategy to transform its overall retail concept, [image-nocss] expanding beyond its smoothie roots to become a mealtime destination for a complete range of simple and healthy lifestyle options.
Like all of the Jamba products, the Grab and Go food and California Flatbreads contain no artificial flavors, no artificial preservatives and no high-fructose corn syrup.
"In making our food choices, we were very selective in offering simple, high-quality items without sacrificing taste," said Jamba Juice vice president of innovation and quality Brian Lee. "We are committed to offering our customers food that they will feel good about eating. I believe customers would be surprised that many breads contain high-fructose corn syrup and sauces use artificial preservatives. Our products use none of these."
The Grab and Go fooda portfolio of ready-made wraps, sandwiches and saladssatisfies customer need for a meal offering that they can eat on the go, without feeling guilty. The Grab and Go food consists of four different wraps, including an Asian Style Chicken Wrap, Chimichurri Chicken, Greek Goodness (which is vegetarian) and the Greens and Grains Wrap (which is vegan). Jamba will also offer a Gobble'licious turkey sandwich and two saladsCaesar the Day! and CousCous & Produce.
The California Flatbreads will come in four different flavors including Four Cheesy, Smokehouse Chicken, Tomo Artichoko and MediterraneYUM.
In addition to the introduction of food, Jamba Juice is extending its drink offerings with the launch of Fruit Tea Infusionsan infusion of organic green tea and natural fruit juices served over crushed ice. The Fruit Tea Infusions are made with all-natural ingredients, natural fruit juices, contain no high-fructose corn syrup and are a source of Vitamin C. With a whole serving of fruit and 160 calories in a 16-oz. serving, the Pomegranate, Passion Fruit and Prickly Pear are refreshing, healthy and great for any time of day.
"For many years Jamba Juice has been popularized as the nation's leading smoothie chain," said James D. White, president and CEO of Jamba Inc. "And although we have introduced baked goods, snacks and most recently oatmeal to the menu, we felt that Jamba Juice was ready for a dramatic transformation. With the addition of food and cold teas, we are able to give our customers what they really wanttasty, high-quality foods that are quick and easy."
Jamba's new food items will be integrated into its most recent promotion, Summer Bliss is Back, with interactive microsite activities at www.summerblissisback.com. Jamba Juice will also offer "Cubicle Picnics" where food items come complete with a checkerboard placemat, a vacation destination poster and soothing sounds of naturecompliments of the microsite.
Jamba is a holding company and through its wholly owned subsidiary, Jamba Juice Co., owns and franchises Jamba Juice stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of healthy lifestyle food and beverage offerings, including fruit smoothies, juices, teas, hot oatmeal made with organic, steel-cut oats and baked goods. As of April 21, 2009, Jamba Juice had 732 locations consisting of 499 company-owned and operated stores and 233 franchise stores.
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