PENNSAUKEN, N.J. -- J&J Snack Foods Corp. has entered the frozen breakfast category with its Mary B's Buttermilk Biscuit Melts.
Offering two popular breakfast favorites--sausage, egg & cheese and bacon, egg & cheese--Mary B's Biscuits have now become a meal. These handmade biscuit melts are made with whole eggs, real cheese and premium meats.
According to Technomic's report, 37% of consumers skip breakfast because of lack of time, and while 20% of people eat breakfast away from home, that doesn't mean they're solely going through the drive-thru. Most consumers source their breakfast at home to save money, and eggs dominate this meal time with 53% of consumers agreeing that eggs are good for their health, according to Technomic, as cited by J&J.
"We are excited to enter into a new category in frozen retail and offer consumers a meal solution for their on-the-go needs," said Tony Hess, vice president/general manager for Hom/Ade Foods Inc., a division of J&J. "Mary B's is a leader in frozen biscuits, frozen breakfast is on the rise, and these melts seem to be the perfect fit."
Pensacola, Fla.-based Hom/Ade Foods Inc., acquired by J&J Snack Foods Corp., Pennsauken, N.J., in 2007, has been manufacturing and distributing Mary B's biscuits for over 20 years. It is a natural progression for this brand to expand beyond the frozen-dough category and into one of the fastest growing categories in retail frozen food today, the company said.
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