Foodservice

Kum & Go Brings Back $1 Drinks for the Summer

Rewards members will receive every seventh drink free

DES MOINES, IA – Starting now and continuing all summer long, convenience-store chain Kum & Go will offer $1 drinks. With up to 30 different flavors to choose from, Kum & Go customers may choose a fountain drink or signature Koolee frozen beverage in any size for only $1.

Additionally, members of Kum & Go’s &Rewards loyalty program will receive every seventh fountain drink or Koolee for free.

Customers can also choose from among a number of popular non-carbonated beverages, including SoBe Lifewater, vitaminwater and POWERADE. Fresh-brewed tea is also part of this summer’s promotion.

“We have many frequent—sometimes daily—fountain drink customers who deserve to be rewarded for their loyalty,” says Connie Kelehan, category manager, dispensed beverages. “Our 7th drink free program for &Rewards members gives them one more reason to stop in this summer.”

The &Rewards loyalty program is designed to reward customers simply for shopping at Kum & Go. &Rewards customers earn points by purchasing everyday items, which count toward earning a reward when they reach 250 points. Reward items include discounts on fuel, free beverages and free fresh food items, such as pizza and breakfast sandwiches.

Established in Hampton, Iowa, in 1959, Kum & Go has since grown to more than 400 stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming).

 

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