GREEN BAY, Wis. -- Kwik Trip Inc. and the Green Bay Packers have expanded and enhanced their partnership to include a multiyear deal for serving rights on coffee and hot chocolate, with Kwik Trip’s Cafe Karuba coffee becoming the official coffee of the Green Bay Packers and Lambeau Field. The deal also includes sponsorship of the stadium’s northwest gate.
The Kwik Trip Gate will serve as an entry point to Lambeau Field on game days and a prominent link between the stadium and Titletown, a new community development just west of Lambeau Field that provides visitors a place to eat and relax.
“We are pleased to build upon and expand our partnership with Kwik Trip, a highly respected Wisconsin organization that shares our commitment to the community and dedication to providing outstanding service,” said Packers President and CEO Mark Murphy. “Kwik Trip is a favorite of many in our area, and we are looking forward to working together to continue serving fans, visitors and travelers alike.”
Cafe Karuba will be served at each Lambeau Field concession stand and on the stadium’s premium levels, as well as catered at Lambeau Field events.
Also, Kwik Trip’s rewards program, Kwik Rewards, now offers fans new opportunities to win exclusive Packers experiences by downloading the Kwik Rewards app.
“We are thrilled to expand our partnership with the Green Bay Packers to include our Cafe Karuba coffee and hot chocolate brand, as well as our new Kwik Rewards loyalty platform,” said Mark Meisner, Kwik Trip's director of marketing and advertising. “The Packers are an iconic brand with an emotionally supercharged fan base. Kwik Rewards will provide Packers fans with even greater in-store savings along with opportunities to win tickets, merchandise, gift cards and Packers game-day experiences throughout the year.”
- Click here to view a press conference on the partnership.
Kwik Trip is also sponsoring the Instant Win Tower at the Lambeau Field Live traveling exhibit this summer as part of the Packers’ 100 Seasons celebration. Fans will have an opportunity to win prizes on the spot at each Lambeau Field Live location in Wisconsin.
The two organizations worked together last year on the sale of stainless-steel insulated Packers tumblers at Kwik Trip, which customers could purchase to receive deals on Karuba coffee and other Kwik Trip products.
Based in La Crosse, Wis., Kwik Trip is a family-owned convenience-store chain operating approximately 600 locations in Wisconsin, Minnesota and Iowa. The chain ranked No. 15 in a year-end update of CSP’s 2017 Top 202 list of the largest c-store chains in the United States.