NEW PORT RICHEY, Fla. -- Manitowoc Foodservice Inc., a global supplier of commercial foodservice equipment for convenience stores, is repositioning its brand identity with a new name, Welbilt Inc. This rebrand is part of a larger strategic shift following Manitowoc’s spinoff from its former parent company, The Manitowoc Co., in March 2016.
“We are excited to announce the changing of our name to Welbilt Inc., which further strengthens our corporate identity as a stand-alone company,” said Hubertus M. Muehlhaeuser, president and CEO of Manitowoc Foodservice. “Our primary objective is to continue offering a complete solution for the entire kitchen with high-quality products supported by excellent service that help our customers’ kitchens reach their full potential.”
“Welbilt is synonymous with great quality and reliability in everything we do,” said Chief Operating Officer Josef Matosevic. “We have significantly improved our operations to live up to that promise. Welbilt is also pragmatically innovative and all our products and solutions are designed with the entire kitchen in mind. Finally, we are intelligently connected and create seamless solutions in the kitchen to get the highest operator benefits and help our customers achieve the return on their investment faster.”
Welbilt has a global manufacturing footprint and a broad portfolio of both hot and cold foodservice equipment, including ovens, fryers, steamers, grills, ranges and induction cooktops, as well as beverage dispensing, blending, refrigeration and ice-making equipment.
New Port Richey, Fla.-based Manitowoc Foodservice Inc./Welbilt Inc. sells through a global network of more than 3,000 distributors and dealers in more than 100 countries. Its portfolio of brands includes Cleveland, Convotherm, Delfield, fitkitchen, Frymaster, Garland, Kolpak, Lincoln, Manitowoc Ice, Merco, Merrychef and Multiplex.