OAK BROOK, Ill. -- McDonald's Corp. will switch this January to a simplified menu that gives franchisees the option of slotting items from the chain's global roster of products to fit local preferences, CEO Don Thompson said during the Oak Brook, Ill.-based company's third-quarter earnings call.
He cited such elective items as mozzarella sticks and the new Chorizo Burrito, but suggested a product offered anywhere in the system, in or outside of the United States, could be an option, according to a report in CSP sister publication Restaurant Business.
"This shift will enable us to better harness and build on the thinking and the power of the 3,000-plus franchises and their entrepreneurial spirit and our restaurant executives who are closest to local market conditions," Thompson told investors recently.
“Our strong menu pipeline in conjunction with greater autonomy in the markets positions these markets to deliver stronger business performance,” he said. “This has been a historical strength to the U.S. business, and we're putting it back at the forefront once again.”
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