LOUISVILLE, Colo. -- In the $40-billion pizza industry, Papa Murphy’s reigns as consumers’ favorite chain for the third consecutive year, according to Market Force Information’s latest survey of America’s favorite quick-service restaurant (QSR) chains.
The survey of more than 10,000 consumers looks at four food categories--pizza, Mexican, chicken and sandwiches--to reveal their dining habits, brand preferences and use of technology to order and pay.
- Click here for results for the Mexican category.
Pizza Ranch again took the No. 2 spot and Marco’s Pizza landed at No. 3, after not earning enough votes last year to qualify.
Carryout chain Little Caesars offers the best value and has the third-fastest service of the chains that Market Force studied. Papa Murphy’s ranked first for food quality and led by a large margin in the healthy options category, one of the only areas where the brands weren’t tightly clustered. Pizza Ranch earned top marks for friendly service and atmosphere.
Other pizza category highlights:
- 28% visited a pizza chain at least five times in the previous 90 days.
- Marco’s Pizza had the most new trials.
- 17% brought children on their visit.
- Pizza Ranch led in loyalty card awareness--89% know they offer one.
- 53% have downloaded a pizza chain’s app.
- Domino’s has the greatest awareness for its mobile app--60% know of it.
Market Force conducted the survey online in January 2016 across the United States. The pool of 10,477 respondents represented a cross-section of the four U.S. census regions; 51% reported household incomes of more than $50,000 a year. Respondents’ ages ranged from 18 to over 65. Approximately 68% were women and 32% were men.
Louisville, Colo.-based Market Force asked participants to rate their satisfaction with their most recent QSR experience, and their likelihood to refer that restaurant to others. It averaged the results to attain a Composite Loyalty Index score. It only analyzed chains that received at least 100 votes.
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