MINNEAPOLIS -- Convenience store retailers can now offer a bite-sized, portable pizza option with new Totino's Pizza Rolls grab and go foodservice program from General Mills. Served hot in a convenient cup for the on-the-go consumer Totino's Pizza Rolls are available in the most popular pizza flavorspepperoni and combination (sausage and pepperoni).
The Totino's Pizza Rolls grab and go foodservice program allows c-store retailers to use the Totino's brand to deliver a portable snack with broad consumer appeal. According to a 2006 Food Perspectives study, Totino's has 96% [image-nocss] brand awareness with c-store shoppers.
"The combination of General Mills' strong, recognizable brands and status as a leading foodservice supplier, allows us to deliver a powerful branded foodservice program for convenience store retailers," said Trevor Winn, associate marketing manager of General Mills' convenience solutions team.
Totino's Pizza Rolls are delivered frozen in a convenient kit for easy in-store execution. Each case contains everything a retailer would need for 24 servings including six bags of 40-count pizza rolls, 24 cups and lids featuring the Totino's brand, UPC, nutrition panel and ingredient information.
Cooking instructions for either baking or frying are clearly printed on each case. The product can also be prepared in a TurboChef oven. Once cooked, retailers place 10 hot pizza rolls in each Totino's branded insulated cup and display them under a heat lamp or in a closed-style or open style warming cabinet to maintain a minimum holding temperature of 140 F for up to four hours.
To drive sales, retailers can take advantage of a comprehensive merchandising program from General Mills including point-of-sale materials and equipment merchandisers which can be ordered online at www.generalmillscstore.com.
Minneapolis-based General Mills is a major manufacturer and marketer of consumer foods products, with annual worldwide net sales of $13.4 billion. Its brand portfolio includes Betty Crocker, Pillsbury, Green Giant, H aagen-Dazs, Old El Paso, Bugles and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills is also a leader in the bakeries and foodservice business.
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