FAYETTEVILLE, N.C. -- The Pantry Inc. is bringing new offerings to Kangaroo Express convenience stores with the goal of increasing traffic and sales. It is rolling out the "New at the Roo" program, which includes an updated Bean Street Coffee offer and a broader assortment of fresh foods.
The first wave of the rolllout included 16 Kangaroo Express stores in Fayetteville, N.C., earlier this month.
As part of the New at the Roo program, participating stores will feature upgraded Bean Street Coffee dispensers, designed to preserve the freshness of the coffee. The spacious serving stations will have upgraded coffee accessories including a wider variety of coffee flavors and additions such as extra boosts of caffeine and whipped topping, allowing customers to customize their cup of Bean Street Coffee.
In addition to improved Bean Street Coffee, customers at participating stores will be able to purchase a broader assortment of fresh pastries, as well as grill options for on-the-go breakfast, lunch and dinner.
The new bakery case features glazed doughnuts (which the company said are almost 40% larger than well-known brands), doughnut-holes, muffins, cheese Danishes and more.
Customers can take advantage of monthlong specials and promotions, including coupons valid at all participating Kangaroo Express locations across the Fayetteville area.
The renovations to these stores are examples of the investments Kangaroo Express is making in its communities across the southeastern United States, including plans to open more quick-serve restaurants in stores and remodel more than 70 stores, the company said.
To celebrate its investment in the local Fayetteville community, Kangaroo Express stores throughout the area will be celebrating with special offers, fun family activities and a total of $10,000 in donations to local charities such the Fayetteville VA Medical Center and the Second Harvest Food Bank of Southeast North Carolina.
"Investing to bring new offers to our Fayetteville area stores is just one part of Kangaroo Express' commitment to the Fayetteville community," said Melody Haney, regional sales director at Kangaroo Express. "We invite the community to bring their RooCups and join us for fun family celebrations, and experience the first wave of updates our stores will receive to better serve the on-the-go needs of our Fayetteville guests."
As Fayetteville customers try new store offerings, they can win prizes by participating in weekly Scavenger RooHunts. They can pick up a new Scavenger RooHunt card each week at any Fayetteville Kangaroo Express and receive a stamp each time they visit a new Kangaroo Express. Those who turn in a completed Scavenger RooHunt card will be entered to win prizes. The RooHunt card must be turned in at that week's celebration event, or at any Kangaroo Express by 9:00 p.m. the prior evening.
A "Race to the Roo" celebration on May 17 featured race-related activities and a $2,500 check donation to American Cancer Society's Relay for Life, investing in groundbreaking research in every type of cancer and providing free information and services to cancer patients and their caregivers.
In advance of Memorial Day weekend, a military appreciation celebration on May 23 included military vehicle displays and a $2,500 check presentation to the Fayetteville Va., Medical Center, honoring America's Veterans by providing exceptional health care that improves their health and well-being.
A "Roo Rocks for Kids" celebration on May 31 featured family activities and a $2,500 check presentation to the Children's Center at Cape Fear Valley Medical Center, the community's only inpatient pediatric unit.
The retailer has also invited Fayetteville residents to join the final celebration on June 7 with a nonperishable food donation in hand. This guest appreciation celebration will feature a food drive for the Second Harvest Food Bank of Southeast North Carolina. Kangaroo Express will make a $1 donation for every one pound of food it receives, up to $2,500.
As of May 7, 2013, The Pantry operated 1,567 stores in 13 states under select banners, including its primary operating banner, Kangaroo Express. The company is based in Cary, N.C. Kangaroo Express stores offer hot and cold beverages, snacks, fresh foods, gasoline and an assortment of merchandise and services. The chain is home to more than 220 foodservice restaurants, including Subway and Dairy Queen.
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