KNOXVILLE, Tenn. -- Travel center company Pilot Flying J Inc. has introduced PhilMor Mugs into its foodservice and dispensed beverage program.
For the month of April 2015, customers can buy the new cups for $1.99 and fill it for free at the time of purchase. Refills are $1.19.
The retailer will tie ongoing promotions to the PhilMor Mugs, and the cups bear the tagline "Fill More, Save More!". For example, customers who are also MyRewards cardholders will be able to refill the mug for 50 cents when they buy a breakfast sandwich.
Pilot Flying J debuted to cup at the Mid-America Trucking Show (MATS), March 26-28, in Louisville, Ky.
At MATS, drivers could also sign up to join TeamPETE, a healthy driver movement "designed by drivers for drivers." The team is led by Pilot Flying J's Health Champion Pete Thomas, who is also NBC's Biggest Loser Season 2 at-home winner.
TeamPETE is dedicated to sharing driver success stories that feature health-related tips and motivation for other professional drivers; providing Pete's Picks to help drivers find healthier food choices wherever they travel; and demonstrating the 10-Minute Trucker Tune-Up that allows drivers of every ability level to work out next to their truck.
"Driver health continues to be a priority for Pilot Flying J because it's a primary focus for many of our friends, customers and colleagues," Anne LeZotte, Pilot Flying J communications manager, said. "We continue to offer fresh, quality food options; we're expanding TeamPETE; and it's important that we continue the dialogue with drivers about healthy living at MATS and beyond."
Knoxville, Tenn.-based Pilot Flying J, the largest operator of travel centers and travel plazas in North America, has more than 650 retail locations. The Pilot Flying J network provides drivers with access to more than 65,000 parking spaces for trucks, 4,400 showers and 4,000 diesel lanes, with more than 4,100 offering diesel exhaust fluid (DEF) at the pump.
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