RaceTrac’s Sodapalooza FreeFill Promotion Returns

Offering free drink refills with purchase of this year’s cup

RaceTrac Sodapalooza FreeFill 2015 foodservice fountain dispensed beverages (CSP Daily News / Convenience Stores / Gas Stations)

ATLANTA -- RaceTrac Petroleum Inc. has officially launched the Sodapalooza FreeFill 2015 promotion in all RaceTrac convenience stores. The new tagline is “Where’d the bottom go?”

Customers can purchase a limited-time-only Sodapalooza FreeFill cup for $7.99 and get free fountain and frozen beverage refills through July 31.

This year’s cup also includes more coupon offers inside, such as for a free doughnut, breakfast sandwich and roller-grill item.

“Sodapalooza FreeFill is a fan favorite we offer our loyal TracFanatics to help them beat the summer heat,” said Dayna Reed, RaceTrac's director of promotions. “For 2015, we’ve added even more value by including additional coupons for our guests to enjoy while filling up with their favorite beverages this summer.”

RaceTrac’s fountain and frozen beverage selection varies by store, with most stores offering 30 fountain drinks, including Coca-Cola, Dr. Pepper and Pepsi products, and at least eight frozen beverages, with Coke, Fanta and Dr. Pepper flavor options.

The convenience-store chain is inviting customers to follow itc on Facebook, Twitter, Instagram and join the RaceTrac Insider for Sodapalooza news, as well as giveaways and coupons throughout the year.

Based in Atlanta, RaceTrac operates more than 380 convenience store in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new 6,000-square-foot store design, featuring 24-hour Swirl World frozen yogurt, an expanded coffee bar, fresh salads and sandwiches and up to 24 fueling stations.

Part of CSP's 2015 Convenience Top 101 retailers