BUFFALO, N.Y. -- Distributor Eby-Brown and Rich’s Foodservice are partnering on a special deal poised to help convenience stores enhance their beverage programs. Through the end of 2017, operators can receive a free whipped-topping dispenser with the purchase of a case of MyTop Whipped Topping.
“We’re giving away free dispensers to help c-stores compete with coffee QSRs. Consumers now expect the option of getting a creamy dollop of topping on their drinks, so they can use MyTop Whipped Topping to customize their coffee, hot cocoa, frozen beverages and even frozen yogurt,” said Cheri F. Marchionda, director of sales, convenience, for Rich Products Corp., Buffalo, N.Y. “In addition, c-store operators can create limited-time offers and expand sales of other items by using MyTop Whipped Topping on puddings, pies, bakery items and a wide variety of treats.”
“Eby-Brown and Rich’s are partnering to deliver a competitive, coffeehouse-quality beverage offering to the convenience-store market,” said Sharon Kuncl, vice president of foodservice merchandising for Eby-Brown. “We are excited for our retail customers to take advantage of this market opportunity that the industry data indicates can deliver significantly increased beverage sales. C-store customers can enjoy greater satisfaction in their coffee taste with MyTop Whipped Topping.”
In a company release, Rich’s stated that, on average, stores with MyTop saw a 17% increase in the number of cups sold per day. In a recent study, 97% of stores said customers “love” or “like” MyTop Whipped Topping; several mentioned that coffee sales have increased since MyTop was added, and customers come in specifically for it.
C-store operators who purchase one case of MyTop Whipped Topping will receive a countertop dispenser, which normally sells for $75. The dispenser requires no refrigeration or electricity, and its size is 12.96 inches wide, 27.27 inches high and 11.94 inches deep. Each case of MyTop Whipped Topping contains 16 12-ounce bags, which is approximately 384 dollops.
Eby-Brown Co. LLC, Naperville, Ill., owns and operates eight distribution centers throughout the Midwest, mid-South, Southeast, Northeast and East Coast.
Rich’s Foodservice is a supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. With more than 50 locations on six continents, Rich’s makes more than 4,000 products sold in more than 100 countries.
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