Foodservice

Soup's On

Campbell launches Select Harvest line in foodservice operations
CAMDEN, N.J. -- Campbell Soup Co.'s North America Foodservice division announced the launch of Campbell's Select Harvest 100% natural soups in its foodservice division. The new soup line will offer consumers in hundreds of college campuses, office buildings, hospitals and other institutions throughout the U.S. natural, delicious options when they are away from home.

"People are trying to eat healthier, even when they are away from home. Bringing our Select Harvest soups into foodservice allows us to offer more great tasting, 100% all natural options to people eating meals [image-nocss] away from home," said Taly Salamon, manager, innovation and business development, Campbell Soup Co.

Select Harvest soups' high-quality ingredients include 100% all-natural chicken stock, tangerine tomatoes, sweet basil and other naturally delicious ingredients. Plus, Campbell has added a lower-sodium natural sea salt, which enables each Campbell's Select Harvest soup to meet the healthy sodium level of 480 mg. per 8-oz. serving while still delivering great taste.

Campbell's retail line of Select Harvest soups was the company's fastest-growing soup line last year. The launch of Select Harvest soups in foodservice will help Campbell address the increasing demand for great-tasting and nutritious options in universities, offices and other non-commercial operations.

As part of the product launch, Campbell's North America Foodservice division is sponsoring a "Culinary Me" sweepstakes for operators and a "Better Me" spa sweepstakes for consumers. The "Culinary Me" grand prize will be awarded to five operators, and will include a Culinary Package and Culinary Day at their operation hosted by a Campbell North America Foodservice chef. One consumer will win the "Better Me" grand prize, a spa getaway.

Campbell's Select Harvest foodservice soups are packaged by the case, each of which includes three 4-pound 100% recyclable plastic trays of soup. The soups are available now, and are $31-$33 per case.

Since 1965, Campbell's North America Foodservice division has provided restaurants, schools and institutions with great-tasting, nutritionally balanced products. Campbell Soup Co., Camden, N.J., is a global manufacturer and marketer of foods and simple meals, including soup, baked snacks and healthy beverages.

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