BROOMALL, Pa. -- Swiss Farms, the drive-thru convenience-store chain, is planning a rollout of new, freshly made breakfast sandwiches to debut on Sept. 29—National Coffee Day.
Priced at $2.99, the sandwiches will debut at a special introductory price of $2 on National Coffee Day. Five sandwich varieties are available:
- Egg and cheese on a croissant
- Bacon, egg and cheese on a croissant
- Housemade sausage, egg and cheese on a croissant
- Pork roll, egg and cheese on a croissant
- Egg white, spinach and cheese on a multigrain English muffin
Additionally, Swiss Farms is pushing its coffee program, as well as coffee-flavored desserts, on National Coffee Day. Customers can enjoy any size or style of hot roast for free, including Swiss Signature Roast, Swiss Sunrise Roast and Swiss Decaf. Coffee-flavored Basset ice cream also will be offered at a lower price on Sept. 29.
Swiss Farms is using social media to create buzz around the offer, calling out the $2 price point along with free coffee on the side.
“We’re extremely excited about the launch of this fresh, new breakfast sandwich line and what better time to unveil them to our customers than now,” said Scott Simon, CEO of Swiss Farms, in a company release. “National Coffee Day serves as the perfect catalyst to both show our customers how much we appreciate them, but also introduce the new and delicious additional offerings and positive growth changes we have been working on just for them.”
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