IRVINE, Calif. -- Taco Bell Corp. said it plans to remove all artificial flavors and colors from its menu items by the end of 2015, replacing them with natural alternatives. It also will remove other additives, such as added trans fat, and will replace unsustainable palm oil with sustainable, RSPO-certified palm. And by the end of 2017, Taco Bell will look to remove additional artificial preservatives and additives where possible.
These simplifications affect more than 95% of Taco Bell core food items across its menu, not including beverages and co-branded items.
“People haven’t slowed down, and more than ever want quality and convenience,” Taco Bell CEO Brian Niccol said. “They are seeking more information and a variety of options they can customize to meet their lifestyle, without giving up the flavors they love or the innovative food they expect at Taco Bell. They’re also telling us 'less is más' when it comes to ingredients, so we’re simplifying with natural alternatives and staying true to who we are and what makes us unique.”
This commitment marks the latest step in Taco Bell’s "food for all journey," which has included a 15% sodium reduction across the menu, the removal of all kid’s meals from the menu in U.S. stores, and the introduction of the Cantina Power Menu for consumers looking for protein and nutrient-rich produce menu items. Over the years, Taco Bell also has removed additives such as BHA/BHT, HVPs, MSG and Azodicarbonamide from its food.
“We’re part of an exciting time—a food revolution,” said Liz Matthews, chief food innovation officer at Taco Bell Corp. “Today’s customers are more curious and interested about food than ever. They want to understand what they’re eating and expect to know more about it. Their exploration in food is a journey, and one that we have also been on for the past 10 years. We are excited to bring new tools and the right information that is relevant to our fans today. We’re making it easy for them to understand what’s in our food and providing options for all of today’s lifestyles and price points.”
Irvine, Calif.-based Taco Bell Corp., a subsidiary of Yum! Brands Inc., Louisville, Ky., is a leading Mexican-inspired quick-service restaurant (QSR). with more than 350 franchise organizations that have nearly 6,000 restaurants across the United States.
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