IRVINE, Calif. -- Taco Bell has created another new fast-food and snack-brand mashup—Cheetos Burritos.
The burritos are stuffed with seasoned beef, buttery rice, cheese sauce and Cheetos, Foodbeast first reported.
“We’re testing the Cheetos Burrito beginning mid-August in Cincinnati for $1,” a Taco Bell spokesperson confirmed for CSP Daily News.
Irvine, Calif.-based Taco Bell pioneered food mashups with the 2012 introduction of Doritos Locos Tacos, which features a shell made out of Nacho Cheese Doritos snack chips. It later rolled out Cool Ranch and Fiery Doritos flavors.
Taco Bell Canada introduced Beefy Cheddar Cheetos Crunchwrap Sliders and Supreme Cheetos Crunchwrap Sliders earlier this year, Foodbeast said.
And it is not the first quick-service restaurant (QSR) chain to incorporate Cheetos into a new menu offering. Last month, Burger King rolled out Mac n’ Cheetos—deep-fried macaroni-and-cheese sticks encrusted with Cheetos-flavored breading.
In 2015, Miami-based Burger King tested Doritos Loaded, a triangular snack filled with melted cheese and encrusted with Doritos Nacho Cheese flavor. The product debuted exclusively at Washington, D.C., 7-Eleven convenience stores in early 2014 before going chainwide and eventually rolling out to other snack retailers.
Purchase, N.Y.-based PepsiCo Inc.’s Frito-Lay, Plano, Texas, owns the Cheetos and Doritos snack brands.
Taco Bell Corp., a subsidiary of Yum! Brands Inc., Louisville, Ky., is a leading Mexican-inspired QSR chain, with more than 350 franchise organizations with nearly 6,000 restaurants across the United States.
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