Foodservice

Wilson Farms Raises $16,000 for Military Families

Retailer poured free coffee on Sept. 11 as part of Operation Homefront fundraiser
WILLIAMSVILLE, N.Y. -- Wilson Farms raised more than $16,000 on September 11 for Operation Homefront, the retailer said on Facebook. On the anniversary of the September 11, 2001, terrorist attacks, Operation Homefront worked with the convenience store retailer to raise money to help support military families in need.

On that day, all 190 Wilson Farms locations across New York collected donations with 100% of the money received going to service members and their families in communities throughout the state through the New York Chapter of Operation Homefront. As part of this [image-nocss] effort, customers visiting Wilson Farms from 6:00 to 10:00 a.m. on September 11 may receive a 12-oz. cup of their favorite coffee or cappuccino for free.

"This is our way of showing our appreciation to customers who have continuously supported Wilson Farms throughout the years. Without them, we would not be where we are today," said Paul Nanula, CEO and president of Williamsville, N.Y.-based Wilson Farms.

"Needless to say, the New York chapter of Operation Homefront is delighted to work with Wilson Farms to help our troops," said Tracy Handschuh, chapter president. "Given the present economic conditions, requests for help from military families in need are up from last year. We give a warm thanks to customers of Wilson Farms for their generous support and applaud the company for being a positive example for other companies. We are indeed fortunate to have the support of this wonderful organization."

Operation Homefront provides emergency and morale assistance for our troops, the families they leave behind and for wounded warriors when they return home. A nonprofit 501(c)(3), Operation Homefront leads more than 4,500 volunteers in 30 chapters nationwide and has met more than 105,000 needs of military families. Operation Homefront also hosts the web community Operation Homefront Online.

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