DALLAS -- 7-Eleven Inc. is launching its third "Coffee Cup With A Cause" campaign today, this time offering a cup designed by World Wrestling Entertainment (WWE)'s John Cena. Fans can make their way into any of the participating U.S. 7-Eleven stores to purchase the signature cup being sold July 16 through August 30 or while supplies last. Proceeds from the sale of Cena's cup will benefit the Make-A-Wish Foundation, with a guaranteed $250,000 minimum donation by 7-Eleven.
Cena, a Make-A-Wish Ambassador, will kick off the sale of his custom-designed cup by granting the wishes [image-nocss] of two children in Kansas City. The lucky Make-A-Wish children, Omari Stennett and Caleb Colmenares, will spend Sunday, July 18, with John Cena. The day will include picking up snacks at a local 7-Eleven, helping Cena get ready for WWE's "Money in the Bank" pay-per-view match at the Kansas City Sprint Center and receiving a backstage tour at the live event.
"I am thrilled to partner with 7-Eleven's 'Coffee Cup With A Cause' program which will help the Make-A-Wish Foundation continue making wishes come true for children with life-threatening medical conditions," Cena said.
"The Make-A-Wish Foundation enriches children's lives and gives these kids an experience they will never forget," says Rita Bargerhuff, 7-Eleven's vice president and chief marketing officer. "We hope our fans continue to make a difference in the lives of others by supporting John Cena and the Make-A-Wish Foundation's 'Cup With A Cause' to bring joy to these children and their families."
Cena has granted 178 wishes through the Make-A-Wish Foundation since 2004, making him one of the most requested celebrity wish granters. Cena's cup features the Superstar wearing his signature dog tags, "You Can't See Me" baseball cap and making his trademark hand sign representing "Hustle, Loyalty, Respect."
Cena's cup follows the Richie-Madden Children's Foundation and Jennifer Hudson's Boys & Girls Clubs of America limited-edition cups. Throughout 2010, other entertainment and sports celebrities will design cups to be sold exclusively at participating 7-Eleven stores in the U.S. Cups can be filled with any 7-Eleven hot beverage and customized with an assortment of creams, syrups and spices at no extra charge.
The John Cena-themed Make-A-Wish Foundation custom cups are available while supplies last at 7-Eleven's franchised and company-operated stores nationwide.
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. It has granted more than 193,000 wishes in the United States.
Stamford, Conn.-based WWE is an integrated media entertainment organization. It is committed to family-friendly, PG content across all of its platforms including TV programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide.
Dallas-based 7-Eleven operates, franchises or licenses approximately 8,200 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.
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