MIAMI -- Burger King Corp. has finalized a licensing arrangement with Crunch Pak, which will bring the brand's BK Kids Meal product, BK Fresh Apple Fries, to approximately 10,000 supermarkets nationwide starting in the fall of 2009. Bringing BK Fresh Apple Friesfresh-cut, skinless red apples sliced to resemble real french friesto stores across the country.
While exact serving sizes and price points are not yet confirmed, a single serving will be available for approximately $1, and a larger package with multiple servings will be available for $4 to $5.
To be found in the [image-nocss] produce section of major retailers with other fresh-cut fruits and vegetables, BK Fresh Apple Fries packaging will be clearly labeled with the brand logo to make it instantly recognizable as a Burger King branded product.
"Our goal in developing BK Fresh Apple Fries was to create a menu item that satisfied parents' demands for nutrition and convenience and kids' appetites for great-tasting food," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp., Miami. "The popularity of this clever product is now opening up new channels for our business and providing our customers with a menu favorite in the places they shop most."
The licensing arrangement allows Burger King Corp.'s exclusive licensee, Crunch Pak, to bring BK Fresh Apple Fries to the retail market. Located in Cashmere, Wash., Crunch Pak is a retail leader in sliced and prepared apples.
BK Fresh Apple Fries became available in Burger King restaurants nationwide starting on June 30, 2008, as part of the nutrition initiative under the BK Positive Steps program, which demonstrates Burger King Corp.'s commitment to providing innovative and nutritionally balanced menu options that parents and kids agree on.
The Burger King system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90% of Burger King restaurants are owned and operated by independent franchisees.
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