FARMINGTON HILLS, Mich. -- Living Essentials LLC has overhauled the flavors in its line of 5-hour Energy shots. The "new and improved taste" 5-hour Energy shots have begun shipping to retailers, and should be on shelves nationwide within the month.
Over the past year, the company listened to the pulse of the consumer. The flavor relaunch, the most significant change to the taste of the product in 5-hour Energy’s 10-year history, is a direct result of this feedback.
“The message is clear. Our customers want an energy shot that tastes great, and we’ve given them what they’ve asked for,” said Melissa Skabich, director of communications for 5-hour Energy. “The new and improved taste of 5-hour Energy shots is a testament to our ongoing commitment to always improving our product, and we’re extremely proud of what we’ve created.”
While the flavor profiles have improved, the quality remains the same. In addition, the newly designed labels are marked “New Improved Taste.”
“Fans of 5-hour Energy shots won’t be disappointed because we still offer the same 10 great flavors, as well as decaf,” said Skabich. “We’re optimistic that the better-tasting product will result in increased demand through the existing and new user base.”
The company will launch a national advertising campaign on Monday, Feb. 2.
5-hour Energy is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. Regular Strength 5-hour Energy shots contain a blend of B-vitamins and amino acids, zero sugar, four calories and caffeine comparable to a cup of the leading premium coffee. Extra Strength 5-hour Energy shots contain caffeine comparable to 12 ounces of the leading premium coffee.
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